A firm is an organization which sells or produces something or which provides a service which people pay for.
The firm's employees were expecting large bonuses.
...a firm of heating engineers.
If something is firm, it does not change much in shape when it is pressed but is not completely hard.
Fruit should be firm and in excellent condition...
Choose a soft, medium or firm mattress to suit their individual needs.
If something is firm, it does not shake or move when you put weight or pressure on it, because it is strongly made or securely fastened.
If you have to climb up, use a firm platform or a sturdy ladder.
If someone's grip is firm or if they perform a physical action in a firm way, they do it with quite a lot of force or pressure but also in a controlled way.
The quick handshake was firm and cool...
He managed to grasp the metal, get a firm grip of it and heave his body upwards.
If you describe someone as firm, you mean they behave in a way that shows that they are not going to change their mind, or that they are the person who is in control.
She had to be firm with him. 'I don't want to see you again.'...
Perhaps they need the guiding hand of a firm father figure.
A firm decision or opinion is definite and unlikely to change.
He made a firm decision to leave Fort Multry by boat...
It is my firm belief that an effective partnership approach between police and the public is absolutely necessary.
Firm evidence or information is based on facts and so is likely to be true.
This man may have killed others but unfortunately we have no firm evidence...
There's unlikely to be firm news about the convoy's progress for some time.
You use firm to describe control or a basis or position when it is strong and unlikely to be ended or removed.
Although the Yakutians are a minority, they have firm control of the territory...
The company, a household name in the States, has a firm foothold in the British market.
If people are firm friends, they have been close friends for a long time and their friendship is likely to continue.
The couple met about two years ago and soon became firm friends.
If a price, value, or currency is firm, it is not decreasing in value or amount.
Cotton prices remain firm and demand is strong...
The shares held firm at 280p...
If you firm soil around a plant, you press it so that it is fairly solid rather than loose.
Firm more soil over the roots and water thoroughly.
If someone stands firm, they refuse to change their mind about something.
The council is standing firm against the barrage of protest...
The President has appealed to his European partners to stand firm on the issue.
If you firm up something or if it firms up, it becomes firmer and more solid.
This treatment helps tone the body, firm up muscles and tighten the skin...
I now go swimming five times a week, which helps firm me up...
If you firm something up or if it firms up, it becomes clearer, stronger, or more definite.
Looking to the future, the Government will firm up their plans for a cleaner, greener, safer Britain...
The ground rules have been firmed up...
If a financial institution firms up the price or value of something, they take action to protect and maintain its price or value.
OPEC has agreed to freeze its global oil production slightly in order to firm up crude prices.